The target of Lebiz Tokyo - Fashion Consulting is to advise you on how
to approach the Japanese fashion market and develop your sales in Japan
with a suitable strategy in term of products, prices, distribution, marketing.
Do you want to succeed in Japan ? We have the solutions.
Download our BROCHURE (PDF)
Could I sell my products in Japan ? Are my products adapted to the market
? At a competitive price ? For which market ?
"Personalized Market Study"
What is the best distribution network ? Who are my potential clients ?
How to meet the buyers ? Shall I find an exclusive agent ?
"Trade Mission"
Who are the fashion leaders ? What are the latest fashion trends ? Where
to do the best shopping ? What are the new concepts ?
"Tokyo Fashion Tour"
How to
develop my brand image ? Where shall I advertise ? How to get PR ? What is the
appropriate marketing action to promote my sales ?
"Marketing Strategy"
In which shops are my products ? At what retail
prices ? Next to which other brands ? Is it the right distribution for my brand
? Are my products well-diplayed ? Is my POS used ?
"Distribution Control"
What is the consumption and retail situation ? What are the new fashion
trends coming from Japan ? What type of clothing ? shoes ? bags ? accessories
?
"Fashion and Trends Intelligence"
Lebiz Tokyo - Fashion Consulting
Marketing Strategy
"concrete advises on your brand positionning"
Once you start selling in Japan, it is crucial to implement a clear and adapted marketing strategy in order to develop your sales and brand image on the long run. We help you to define your marketing approach : brand positionning, distribution control, retail prices, PR strategy, co-branding, retail development, shop concept, direct mail campaign,...
Because you have to take into the specificities of the Japanese market,
it is very important to be advised by Japanese in order to avoid cultural
or historical mistakes.
Some examples :
- did you know that the retail prices ("jodai") should be the
same all over your distribution network ?
- did you know that "limited edition" products are beloved by
consumers ?
- did you know that the teenagers purchase power is 2 times higher in Japan
?
- did you know that Japan population is 128 million ?
- did you know that Japan is the N.1 market for luxury brands ?
- did you know that Japanese women has only 1.27 children in average ?
