Dear Fashion in Japan fan,

Early Spring has arrived in the stores and in the streets (when the days are warm enough). The Spring Japanese trendsetters are back with many fresh ideas of materials, prints and styles !

You will find below this Spring “fashion keywords” from the Fashion Magazines. Of course, the best way to understand the trends is to see them ! And that is the purpose of FIJ which is gaining in popularity with over 3 millions pages viewed per month !

If you want to see the Fashion Leaders and Trendsetters in “LIVE”, we can organize you a customized Tokyo Fashion Tour www.tokyofashiontour.com Commented and guided shopping in Tokyo

Hope you enjoy ! And again Open_Your_Eyes & Imagine_The_Future with http://www.fashioninjapan.com

Talk to you next month,

Loic Bizel

Women Fashion Keywords

Outer : masculine trench coat, blouson, fur blouson, elegant thin leather blouson, animal print coat, short jacket

Tops : compact jacket, spring tweed, long tweed jacket, border jacket, red tartan check shirt, American traditional cardigan, light wool cardigan, waist buttoned cardigan, cardigan with belt, sparkle knit, shiny dolman knit, sparkle knit, tight knit, mini knit, gilet, tweed one-piece, red tunic one-piece, mini one-piece, print one-piece and blouse, lace dress

Bottoms : tight skirt, easy pants, balloon bottom, denim, sarrouel pants, silk sarrouel pants, black sarrouel, “leggi-pants”, tuck pants

Shoes : high heel shoes, high heels black pumps, cruise shoes, wedge sole, wedge soles with natural material, wedge soles with details, flat shoes, flat shoes with studs and secret sole, rhinestone mesh sandals, enamel sandals, platform sandals, nude color shoes, beige tone shoes, clear shoes, shoes with bijoux, shoes with sequin

Accessories : Brooch, stole, big choker, stone rings, flat rings, plastic rings, silver rings, ribbon shape jewelry, belt, greige small leather goods, long shoulder bag, sunglasses, fur cap

Materials : tweed, leather, metal & bijoux, lace, silver sequin, ribbon, elegant pearl

Colors, patterns : red, pop color, navy, gray, white, greige, creamy beige, gold beige x black, pink beige x navy, happy girly pink, spicy & elegant gray, sexy & mode navy, cool silver, flowers prints, border prints, leopard print

Style< : happy color tweed compact jacket, up town conservative, rock tweed with studs, red knit x blue denim/boyfriend jeans, sporty & preppy, colored spice accent, mannish silhouette, short length border top x wide pants, long border x slim bottoms, layered shirt x gilet x roll-up pants, layered turtleneck x jumper skirt x stole, layered trench coat x cardigan x tank pants, layered no color jacket x min skirt x leggings, waist mark, vintage, sexy sporty, feminine military, resort ethnic, prints, natural style, long T-shirt x “leggi-pants”, spangles for daytime wear, cute rock style with studs

and much more on www.fashioninjapan.com

Men Fashion Keywords

Outer : napoleon jacket, jean jacket, track jacket, embroidered jacket, baseball jacket, pale tone denim jacket, G-1 jacket, Beaufort jacket, swing top, M-65 field jacket, Barbour oiled jacket, mods jacket,G-9 swing top, leather outer, mountain parka, down vest, leather down vest, gray parka, nylon parka, 2-tone mountain parka, sweat parka, hooded leather blouson, leather blouson, windbreaker, short leather blouson, military zip-up blouson, nylon blouson, nylon parka, riding blouson, sheep skin blouson, relaxed suede blouson, rugged leather blouson, American classic pea coat, nylon stand collar coat

Tops : border T-shirt, buttoned neck T-shirt, color leopard T-shirt, American casual T-shirt, shirts with studs, shirts with crystals, dot prints shirts, 70’s print shirts, Oxford shirt, check shirt, denim shirt, chambray shirts, selvedge shirts, color cardigan, cardigan with colorful patterns, knit cardigan, work vest, hunting vest, hooded vest, border t-shirt, tank top, tops with sequin, high gauge knit, no-sleeve sweat

Bottoms : Cropped denim, used denim, skinny and vintage denim, decoration denim, luxury denim with studs, denim with paint, hard damage denim, used denim, ice washed denim, all-in-one denim, set up denim, cropped denim, black denim, patchwork denim, indigo denim, rigid denim, velour pants, cropped pants, sarrouel pants,  work pants, painter pants, military pants, wool slacks pants, bandana print shorts

Shoes : loafers shoes, rubber sole shoes, business formal shoes, postman shoes, lace-up shoes, skate shoes, mesh shoes, studs sneakers, colored and printed low tech sneakers, high cut volume sneakers, high cut sneakers with fringes, white sneakers, leather boots

Accessories : studs belt, stars studs belt, candy color studs belt, panama hat, baseball cap, straw hat, bandana, pearl cufflinks, bracelet, silver rings, check tie, zipped cotton canvas bag, back pack, tote bag, Boston bag

Materials : denim, velour, leather, studs

Colors, patterns : black, gray, red, dark brown, navy, green, olive, college print, stars prints, bandana prints

Style : relaxed & marine mix, double leather rider’s jacket x V-neck T-shirt, double leather rider’s jacket x check shirt, single leather rider’s jacket x stripped shirt, single leather rider’s jacket x cropped pants, color rider’s jacket x high tone color sneakers, single leather jacket x mariniere, trench coat x denim, 4 pockets coat x denim, olive green hooded jacket x denim, navy jacket x denim, surf parka x denim, check shirt x denim, black shirt x denim, navy V-neck knit x denim, black cardigan x denim, layered style, sandal x socks, 1-mile wear style, street mix, military mix, old work mix, sporty, tailored

Related posts @ Fashion in Japan :

1. Winter 2009-2010 Fashion Trendsletter

No related posts @ Fashion in Japan

No related posts @ Fashion in Japan

Latest Pictures from 109 Shibuya

No related posts @ Fashion in Japan

Military Parkas or Casual Outdoor for next Autumn Winter 2010-2011 ?

Give me your thoughts !

Talk to you soon.

Loic@fashioninjapan.com

No related posts @ Fashion in Japan

Paris, Milan, Tokyo. Tokyo?

By HIROKO TABUCHI

Published: January 1, 2010

TOKYO — Japan’s trailblazers of street fashion are the envy of Western designers, spawning Web sites filled with snapshots of Tokyo youngsters in the latest distressed jeans or psychedelic stockings.

With city sidewalks as their catwalks, young Japanese flaunt carefully layered tops and thigh-high boots sporting labels like Galaxxxy, Phenomenon and Function Junction.

But most of Tokyo’s clothing designers have not figured out how to cash in on the city’s fashion sense. Only a handful of Japanese brands, like A Bathing Ape or Evisu Jeans, have gained traction beyond the nation’s shores. Chic local labels like Fur Fur and Garcia Marquez Gauche remain mostly unknown outside Japan.

Experts say that the nation’s fashion industry is too fragmented and too focused on the domestic market to make it overseas.

“For much of this decade, fashion trends have started in Japan and gone global. But Japanese brands don’t even realize that,” said Loic Bizel, a French-born fashion consultant based in Tokyo. Japan “generates trends and ideas, but it stops there,” he said. “Many brands are not even interested in going overseas.”

So each season, Mr. Bizel takes fashion industry buyers from America and Europe — mass clothiers like Hennes & Mauritz of Sweden and Topshop of Britain — to buy up bagfuls of the latest hits. The designs are then whisked overseas to be reworked, resized, stitched together and sold under Western labels.

In that business model, there is little financial gain for Japan. In 2008, Japan’s clothing and apparel-related exports came to a mere $416 million, dwarfed by the $3.68 billion exported by American apparel companies, and a tiny fraction of China’s $113 billion.

Meanwhile, Japan’s domestic apparel industry is on the decline. It shrank 1.3 percent, to 4.37 trillion yen ($48 billion), in 2008, and is expected to post a steeper decline for 2009 as recession-weary consumers and an aging population cut back sharply on spending.

“Japanese fashion might be considered cutting-edge, but overseas markets have been largely elusive,” said Atsushi Izu, an analyst at the Nomura Research Institute in Tokyo. “Japan’s fashion industry is very fragmented, and most companies lack the resources and know-how to bring their brands to foreign markets.”

The government is trying to help. Earlier this year, the Foreign Ministry dispatched a group of suit-clad officials to Tokyo’s hip Harajuku neighborhood to survey the latest trends, part of an effort to promote Japanese fashion overseas. After interviews with shoppers and sales clerks, the ministry came up with a battle plan: to appoint three young trendsetters as “ambassadors” of Japanese chic, charged with extending the industry’s reach overseas and piquing interest in Japanese brands.

One ambassador, Misako Aoki — a model known in Tokyo for her Lolita look of frilly Rococo-inspired dresses paired with platform shoes — has been dispatched to France, Spain, Russia and Brazil, where she has attended expos and hosted fashion talk shows in her trademark floppy bow tie and frilly smock.

“I hope that Lolita fashion and Japanese fashion in general will raise your interest in Japan,” Ms. Aoki said in São Paulo, Brazil, in November after starring in a Lolita fashion show organized by the Japanese embassy. (Although Lolita style is a reference to theVladimir Nabokov novel “Lolita,” its look is more covered-up Victorian schoolgirl than skin-baring teenage vixen.)

The trade ministry has also helped revamp the twice-yearly Tokyo Collection and started inviting foreign journalists to come on the government’s dime. For the first time this year, the collection, renamed Japan Fashion Week, sponsored a splinter fashion event in New York to showcase Japanese designers, and it has planned another runway show in New York in mid-February.

“Japanese fashion has so much global potential,” says Kenjiro Monji, director general of the Foreign Ministry’s Public Diplomacy Department, who oversees Japan’s cultural push overseas.

But the government’s efforts have won it few fans in the fashion industry. Besides Ms. Aoki, the two other fashion ambassadors chosen by the government are a woman who likes to dress up in cute high school uniforms and another who mixes and matches secondhand clothes. Promoting such niche tastes does little to help the wider fashion industry, many say.

And Japan Fashion Week remains a relative nonevent filled with relatively obscure designers like Motonari Ono and Kazuhiro Takakura. Ambitious young designers hoping to follow in the footsteps of Japanese greats like Issey Miyake, Yohji Yamamoto and Rei Kawakubo may have to do what they did: pass over Tokyo’s shows for those in Paris.

Meanwhile, local favorites like Fur Fur — a new brand that mixes airy cotton frocks with distressed trench coats — have neither the expertise nor the resources to market overseas. Despite rave reviews from industry insiders, it has only one small store in Tokyo.

“Of course, taking my brand overseas is a dream,” said Fur Fur’s designer, Aya Furuhashi. “But to be honest, that’s really beyond us right now.”

What Japan’s fashion industry needs is more concrete help in marketing and setting up shop overseas, experts say. The government could also play a larger role helping Japanese labels protect their intellectual property rights, they say.

There are some promising signs. With government support, the start-up Xavel, which runs fashion shows that let women order outfits in real time using their cellphones, has opened shows in Paris and Beijing.

Fast Retailing, which sells the Uniqlo brand, has also been flexing its muscles overseas. Uniqlo, Japan’s answer to Gap, has roots in suburban outlets and does not have the level of respect among young fashion fans that many of Japan’s hipper brands do. But with ample funds and aggressive pricing on its fleece jackets and shirts, Uniqlo has expanded, with 92 stores worldwide.

Tadashi Yanai, chief executive of Fast Retailing, has said he hopes to build it into the world’s biggest apparel company, with sales of 5 trillion yen in 2020.

“We are part of a global economy,” Mr. Yanai said at a recent forum. “We cannot look inward.”

Moshe Komata contributed to this report.

No related posts @ Fashion in Japan

Women Fashion Keywords

Outer : wool duffle coat, no collar border coat, no collar tweed coat, wool trench coat, mouton coat, stand collar coat, hooded coat, short coat, mods coat, mods coat with fur, hooded cape, balloon sleeve coat, mink fur collar coat, tailored coat, knit coat, fur collar p-coat, military coat, military jacket with studs, down jacket, N-3B jacket, jacquard knit down jacket, no button tailored jacket, studs rider’s jacket, lame-cloth tweed jacket, hooded maxi parka –

Tops : stand collar knit cardigan, belted knit cardigan, fur collar knit long cardigan, cashmere border cardigan, marin cardigan, mohair spangle knit, wool rib turtleneck knit, jacquard knit, cashmere v-neck knit, pullover knit, sleeveless dress, plunging neck dress, lace sleeveless dress, little white dress, silk chiffon belted dress, drape vest, cowichan vest, wool knit vest, fringe vest, denim vest, corduroy x boa vest, sequin vest, flower print combinaison, border OP, long camisole OP, lace bare top OP, print chiffon OP, v-neck border knit OP, jacquard OP, silk jersey OP, block check shirt OP, sequin OP, lace OP, tunic T-shirt, big T-shirt, print tunic, spangle knit tunic, 2-way knit tunic, stripe shirt, check flannel shirt, regular collar shirt, button-down shirt, flannel shirt, corset, silk tank top, spangle tank top –

Bottoms : check short pants, denim short pants, jacquard knit short pants, satin cropped pants, shiny pants, wool straight pants, jodhpurs pants, damage skinny denim pants, houndstooth print culotte, gathered skirt, silk tiered skirt, spangle gathered skirt, lame-cloth border skirt, kilt skirt –

Shoes : enamel pumps, studs pumps, suede knee high boots, suede x herringbone long boots, leather long boots, suede bootee, suede short boots, nubuck long boots, leather western boots, patchwork boots, boa boots, studs lace-up short boots,fake mouton x patent boots, sneaker, suede flat shoes, check ballet shoes, –

Accessories : metallic leather clutch bag, quilting bag, sequin bag, mouton bag, glitter bag, embroidery tote bag, suede fringe shoulder bag, fake fur tote bag, lingerie case, daypack, flower katyusha (hair band), hat, multi border knit cap, cocktail beret, chou-chou, wool glove, satin glove, mitten, multi border knit mitten, check stole, ribbon stole, print scarf, muffler, ear muffler, necklace, gold cross necklace, spangle ribbon x pearl necklace, pearl long necklace, bangle, studs bangle, studs 3-piece bangle, pearl cuffs, spangle belt, ribbon belt, suspender, fleece blanket, fox fur mobile phone strap, over knee socks, lame-cloth tights, sequin leggings, velour leggings, lace leggings, step on leggings, denim leggings, –

Materials : Rugged fleece, fur, leather, wool, cashmere, mohair, silk, satin, gold, sequin, spangles, studs, cut & sewn, denim, –

Colors, patterns : irregular border, multi border, animal print, leopard print, houndstooth print, monotone, white, leggings withflower print, zip print, stars print, –

Style : tailored jacket x sequin top, color combination down jacket, glitter wear, velour x satin OP, blouse with necklace, tulle x spangle belted OP, cut & sewn top x pearl necklace, tights x leg warmer, middle boots x loose socks x tights, layered style, party rock, ethnic vintage, street, girly vintage, gorgeous, –

and much more on http://www.fashioninjapan.com/

Men Fashion Keywords

Outer : hooded blouson, mouton blouson, leather blouson, hooded leather blouson, sports reversible blouson, M-65 blouson, duffle coat, tight duffle coat, wool duffle coat, wool trench coat, double breasted trench coat, washed trench coat, mods coat, chesterfield coat, nylon quilting coat, cotton wool reversible coat, wool P-coat, moleton wool P-coat, short P-coat, N-3B down coat, cashmere moleton coat, lamb wool glen check coat, 6-way coat, wool quilting coat, caramel chester coat, stadium jacket, plaid varsity jacket, nylon down jacket, tyrolean jacket, ranch jacket, tweed jacket, quilted jacket, wool down jacket, wool 2-button jacket, Harris tweed safari jacket, houndstooth 3-button jacket, block check loose fit military jacket, shell jacket, field jacket, denim hooded bomber jacket, leather bomber jacket, leather flight jacket, leather single rider’s jacket, double rider’s jacket, ripped biker jacket, corduroy shooting jacket, velvet jacket, leather cocktail jacket, hickory jacket, wool mountain parka, leather hooded parka –

Tops : turtleneck knit, cashmere cable knit, jackard knit, cowichan knit, shawl collar knit, stand collar knit, fisherman’s knit, shettland woll knit, fair isle v-neck, stand collar knit cardigan, fair isle cardigan, shawl collar knit cardigan, leopard cardigan, long cardigan, gingham check shirt, cotton flannel check shirt, button-down shirt, check button-down shirt, 3-button shirt, tattersall check shirt, pinhole collar shirt, cotton shirt, fake layered flannel shirt, oversize drappe back shirt, print long Tee, graphic T-shirt, wool down vest, lamb wool knit vest, v-neck knit vest, sharkskin vest, nylon down vest, stole knit vest, fake suede and tartan check reversible down vest, down and padded outer –

Bottoms : wool check pants, wool pants, corduroy pants, wool check pants, slack pants, 2 tuck trousers, wool stripe pants, chino pants, utility pants, hickory painter pants, cropped pants, denim sarrouel pants, damage denim pants, blue denim, white denim, skinny denim, white shredded jeans, leather twisted jeans, knit shorts, patchwork turn up short –

Shoes : suede side gore boots, suede chukka boots, moccasin boots, cordovan lace-up boots, suede lace-up boots, engineer boots, mountain boots, suede saddle shoes, suede monk strap shoes, leather wing tip shoes, sandal, sneaker, shiny sneaker –

Accessories : arm warmer, wool houndstooth print stole, wool stole, wool reversible stole, wool glen check stole, wool tartan check stole, dot stole, check scarf, skull scarf, star pattern muffler, check muffler, bars & blocks muffler, felt hat, ear muff knit cap, wool knit cap, moleton wool cap, 1 button knit cap, hickory military cap, leather glove, wool muffler, knit glove, reversible ring belt, suede belt, canvas x leather tote bag, canvas shoulder bag, messenger bag, rucksack bag, silk tie, cashmere tie, wool check tie, wool one point tie, necklace, silver crest necklace, big chain necklace, sunglasses –

Materials : mouton wool, lamb wool, cashmere, nylon, sweat, plaid, cotton, denim, leather, suede, hickory, silver –

Colors, patterns : gingham, check, fair isle, houndstooth, tartan, dot, cable, jackqard, fur, caramel, black, grey, green, coyotte beige, coffee bean, blue denim, white denim –

Style : leggings x wool shorts x sandal, sweat x fake leather rider’s jacket, denim x chester coat, buffalo check shirt x down vest, American casual cowichan zip-up knit x down vest, simple rider’s jacket x down vest, hooded zip-up sweat x wool down vest, half zip-up high gauge knit x wool down vest American casual loose fit crew neck T-shirt x long cardigan, denim shirt x down vest, message T-shirt x military blouson, grey sweat parka x wool duffle coat, shoulder & elbow patched command knit x quilted jacket, check shirt x down jacket, quilted liner x fake fur detachable hood, layered inner down vest x coat, Off-On, outdoor-urban, wild-chic, urban, high-street, gothic, punk colorful style –

and much more on http://www.fashioninjapan.com/
To advertise on www.fashioninjapan.com, 3 MILLION page views / month, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizel
loic@fashioninjapan.com

Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

Related posts @ Fashion in Japan :

1. sexy sporty, feminine military, resort ethnic, 1-mile wear style, street mix, military mix, old work mix

If you need any focused special reports from Tokyo, the Fashion Capital, feel free to contact us : loic@fashioninjapan.com

Thank you and best regards,

Loic

Related posts @ Fashion in Japan :

1. Leather Blousons – Autumn 2009 – Season Report
2. Winter 2009-2010 Fashion Trendsletter

No related posts @ Fashion in Japan

No related posts @ Fashion in Japan

If you need some customized reports, please contact us loic@fashioninjapan.com.

Related posts @ Fashion in Japan :

1. Backpacks, Daypacks, Rucksaks – Tokyo Report – Winter 2009