Dear Fashion in Japan fans,

Japanese Summer is here : hot & humid ! Japanese Trendsetters are undressing ! Liberty prints, Chambray, Chinos cropped pants and Laces are the booming trends spotted for apparel, clogs shoes and leather sandals, straw bags and backpack can also be seen in the main Tokyo fashion areas like Shibuya, Harajuku, Aoyama and Daikanyama.

You will find hereafter all the main keywords from the Japanese fashion magazines and select stores catalogs describing the Summer 2010 trends in Japan.

We hope you will love this month pictures and we are certain that you will find many inspirations.

Thank you and talk to you during this month on our Blog, Twitter, Facebook or Linkedin.

Best regards,

Loic Bizel

Japan Fashion Keywords – SUMMER 2010 July magazines and catalogs

Women’s fashion keywords

Outer : monotone jacket, grey cardigan, silver lamé cardigan, asymmetrical cardigan, loose knit, khaki grey V-knit,…

Tops : oversized tops, big size top, top with vintage print, sequin top, double tank tops, black and white border tank top, navy rib tank top, big size long T-shirt, border T-shirt, boat neck T-shirt, mannish shirt, girly lace dress, maxi one-piece, nostalgic stripe one-piece, gold beige one-piece, simple combinaison, hip long tunique, drape decollete, vest with short sleeve, long gilet layered, pearl grey gilet, knit gilet,…

Bottoms : boyfriend denim, chambray relaxed pants, chinos pants, white jeggings, gold jeggings, skinny bottom, leggings, tapered jeans, washed denim, denim short pants, soft pants, mini skirt,…

Shoes : sandals, glittering shoes, flat shoes, wedge leather gladiator sandals, western boots, western moccasin boots, gold sneaker, rubber shoes, gladiator and studs clogs,…

Accessories : stole, linen stole, vivid orange stole, pink stole, studs accessories, pink necklace, layered necklace, layered long necklaces, volume necklace, stone necklace, long chain necklace, oversize wood pendant necklace, long pearl necklace, bronze necklace, bag with star studs,…

Materials : lace, linen, cotton, silk, leather, silk/chiffon,…

Colors, patterns : monotone black, pearl grey, silver grey, white, beige, bronze, gold, layered colors : natural white x ash beige x charcoal grey, silver grey x olive khaki x metallic gold, dark brown x cocoa brown x blue grey, light silver x grayish khaki x bronze, border print, small flowers, liberty print, tropical print, stars, borders, dot, stripes, geometrical, zebra, British flag, black & white pictures, printed sunglasses,…

Style : Resort style, nostalgic summer, relax casual, ethnic relax, summer pastel look, mannish style, boys mix style, shirt x jacket, girly basic style, girly top x boys denim, polo shirt with lace sleeve, simple mode, montone rock, black base, dot jumpsuit x denim vest with stars studs, riders vest x tank top with pearl neck x border skirt, camp style, boyscout style, vintage mood, contrast, simple coordinate with colorful shoes, layered, tank top x long T-shirt, stole x T-shirt, stole x one-piece, shiny, stole x necklace, double layers of natural color, kakish grey tank top x white tank top, tank top x loose knit, dolman sleeves V-neck x tank top, chic tone, rich casual

and much more on http://www.fashioninjapan.com

Men’s fashion keywords

Outer : tailored jacket, short sleeves hooded parka, reversible blouson, denim blouson,…

Tops : T-shirt with American comics’ print, Mickey tie-dye T-shirt, military T-shirt, skate T-shirt, border T-shirt, numbering T-shirt, animal T-shirt, decoration T-shirt, colorful T-shirt, whole patterned T-shirt, three quarter sleeve T-shirt, graphic T-shirt, T-shirt with photo, knit T-shirt, bowling shirt, short sleeve shirt with madras check, short sleeve Aloha shirt, summer military shirt, work shirt, stripe shirt, work shirt, dot print shirt, white button down shirt, chambray shirt, western shirt, indigo dungaree western shirt, 3/4 sleeves denim western shirt, pattern shirt, checkered flag pattern shirt, shirt with bandana print, border polo shirt, color polo shirt, one-point polo shirt, pattern polo shirt, polo shirt with emblem, seersucker hunting vest, silky dry inner,…

Bottoms : sporty short pants, vivid color short pants, tuck wide short pants, damaged denim shorts, outdoor short pants, sweat short pants, color short pants, pattern short pants, jodhpur pants, cropped monkey pants, sarrouel cropped pants, seersucker cropped sarrouel pants, wide pants, knit pants, black slacks shorts, beige/bandana print reversible shorts, patchwork/cargo reversible shorts,…

Shoes : espadrille deck shoes, boots, gladiator, yoga sandals, beach sandals, leather beach sandals, design sandals, sandals with studs, no-wet shoes (rain shoes), woven upper shoes, bicolor/tricolor deck shoes, colorful shoes, check pattern shoes, high cut sneakers, mesh sneakers, moccasins, chukka boots,…

Accessories : border canvas tote bag, foldable canvas bag, rock accessories, bracelet, ring, canvas Boston bag, messenger bag, bright colors backpacks, small waist bags,…

Materials : chambray, denim, linen,…

Colors, patterns : gingham, dots, camouflage, bandana, patchwork, neon color, pop color,…

Style : U.S. school style, American casual style, football design, edge short pants with patchwork x leggings, rock T-shirt x damaged denim, fake layers, monotone, minimal, cropped check shirt shirt x chino trousers, bowling shirt x straw hat x striped bottom, monotone tight polo shirt x checked tie, pop polo shirt with punching pattern x suspenders, urban mobility, grey chambray shirt x spiderweb motif cufflinks, check shirt x beige linen short, color accent, colorful sneakers x layered sweat pants, street casual style with football T-shirt and cut-off blouson, relaxed summer style x active sports boots, ethnic x rock style, preppy shirt x street style, outsider mood, western pants x bowling shirt, vintage remake / D.I.Y. (do it yourself) style, oversized sweat x shirt, layered shorts x no sleeve T-shirt, leggings x shorts, rolled up pants x leggings, jacquard knit pants x kilting vest x stripes shirt, mesh tank top x sweat pants, ethnic, bikers style,…

and much more on http://www.fashioninjapan.com

Dear Fashion in Japan fans,

Spring has finally started after an unusual cold March with lots of rain. And the cherry blossoms are not only in full bloom in the parks but also in the stores and streets of Tokyo ! The Liberty prints are the most obvious trend spotted for Spring and we have decided to wrap up this Season Report focusing on this, you can check now our “Status of Liberty” special report by clicking here.

You will find hereafter all the main keywords from the Japanese brands catalogues describing the main Spring 2010 trends.

And if you are planning to come shopping and trendspotting in Tokyo, we have just relaunched our Tokyo Fashion Tour website.

We hope you will enjoy this month pictures and find plenty of inspirations.

Thank you and talk to you during this month on our Blog.

Best regards,

Loic Bizel

To advertise with us, on Fashion in Japan (3 million pages views/month), the trendsletter (12,500 members), contact us : loic@fashioninjapan.com

KEYWORDS FROM S&S 2010 CATALOGS

Women’s fashion keywords

Outer : Reversible jacket, military jacket, Harrington jacket, denim jacket, sweat zip parka, nylon blouson,–

Tops : Longline V-Neck sweater, stripe shirt, tie-neck shirts, sailor collar, stripe T-shirt, gingham shawl collar shirt, tie-neck shirt, check shirt, print T-shirt, madras check shirt, argyle cardigan, Intarsia knit top, scarf printed T-shirt, dot printed polo shirt, stripe polo shirt, shawl collar polo shirt, neon cuff polo shirt, tank top with fringe, lace camisole, gilet, V-neck vest, Hooded rider’s vest, embroidered vest,–

Bottoms : Dot printed dress, gingham shirt dress, retro shirts one-piece, Cotton maxi one-piece, flower sleeveless one-piece, lace camisole one-piece, One-piece with exotic color big motifs, napoleon skirt, skirt with sequins, check print one-piece, Denim shorts with studs, flower maxi skirt, gingham skirt, dot & check random patterns tiered skirt, overall/salopette, flower over all, all-in-one, check cigarette pants, shorts, denim short pants, bleach denim short pants, turn-up shorts, –

Shoes : Pique pumps, stripe pumps, canvas boots, knee high boots, short boots, western boots, work boots, fringe boots, metallic leather shoes, canvas shoes, sandals, shoes with small flowers prints, deck shoes with flamingo prints, suede loafers, –

Accessories : jewels with stones, ribbon bowler hat, marine bag, handbag, beach tote bag, large purse, sash belt –

Materials : Canvas, leather, cotton, denim, sequin, –

Colors, patterns : Vivid pink, rich blue, colors of the 80’s, nude color, romantic beige, white, flowers, dots, gingham, check, ribbon, –

Style : vivid resort, cow girl, ethnic, organic, natural vintage, girly and craft, nostalgic mood, sweet romance, charming chic, transparence with lace, sweet and innocent, sporty elegance, conservative with a twist, kitsch and pop, graphical noise, street rock, exaggerating details, glamorous sparkling silver, marine mix, safari and military, one-mile casual, vintage masculine, contemporary masculine, –

and much more on http://www.fashioninjapan.com/

Men’s fashion keywords

Outer : jersey rider’s jacket, tuxedo jacket, denim jacket, M-65 jacket, motorcycle jacket, reversible jacket, checked shirt jacket, madras check jacket, double breast jacket, dot printed jacket, reversible blazer, swing top, leather blouson, work blouson, carrot type bottom blouson, nylon blouson, leather and cotton blouson, souvenir/commemoration blouson, jeans cover all, cardigan, knit coat, pea coat, no-sleeve denim jacket, suede vest, leather vest, sleeveless rider’s jacket, sleeveless jacket, gilet, mods coat, spring coat, mods parka, mountain parka, pile print parka,–

Tops : layered shirts, dot print shirt, dot placket shirt, stripe shirt, short sleeves shirt, Oxford shirt, western shirt, ombre check shirt, nep Herringbone check shirt, short sleeves shirt, safari shirts, cleric shirt, suede shirt, linen shirts, long shirt, chambray shirt, bowling shirt, crinkle check shirt, aloha shirt, checked shirt, hooded long shirt, reversible shirt, satin shirt, print T-shirt, border T-shirt, U-neck short sleeve T-shirt, big silhouette T-shirt, football T-shirt, layered T-shirt, print T-shirt, polo shirts, printed polo shirt, printed polo shirt, sports type with numbering polo shirts, medallion printed shirt, 3/4 sleeve polo shirt, raglan sleeve polo shirt, checker board cuff polo shirt, V-neck knit, dot cardigan, vertical stripe cardigan, a long knit cardigan, argyle sweater, –

Bottoms : denim pants, slim denim pants, white jeans rolled-up, sarrouel pants, 2 pleats pants, work pants, cargo pants, damaged denim pants, cropped pants, reversible cropped pants, dot skinny pants, patchwork short pants, pants with prints, chemical skinny pants, checked pants, slacks, sweat pants, leggings, pleats shorts, low rise short pants, chino short pants, gingham shorts, denim shorts, tartan knit shorts, shorter shorts with suspenders/preppy style, sweat shorts, paisley print shorts, overall, pants and suspenders, board shorts, swim trunks, –

Shoes : leather sandals, mesh sandal, lace-up sandals, crepe sole shoes, loafer shoes, mary jane shoes, print shoes, madras check shoe, canvas shoe, waxed cotton/leather shoe, color trim shoes, deck shoes, suede medallion shoes, wingtip shoes, quilt shoes, driving shoes, trail moccasin, sneakers, engineer boots, suede boots, trekking boots,

Accessories : beret, straw hat, pork pie hat, bowler paper hat, hunting cap, work cap, stole, check stole, bandana, handkerchief, checked bow tie, silk tie, knitted tie, tartan check tie, suspenders, mod braces, dot socks, color block socks, medallion socks, mail bag, canvas tote bag, hold-all, backpack, shoulder bag, large leather purse, leather bag, studs belt, leather bracelet, –

Materials : leather, canvas, cotton, denim, nylon,  –

Colors, patterns : colorful, black, vivid blue, timeless pattern, border, dots, check, stripes, prints–

Style : late 70’s trend, American surf style, light American work, High street, Monochrome mix mode, marine, –

and much more on http://www.fashioninjapan.com/