Dear Fashion in Japan fans,

Japanese Summer is here : hot & humid ! Japanese Trendsetters are undressing ! Liberty prints, Chambray, Chinos cropped pants and Laces are the booming trends spotted for apparel, clogs shoes and leather sandals, straw bags and backpack can also be seen in the main Tokyo fashion areas like Shibuya, Harajuku, Aoyama and Daikanyama.

You will find hereafter all the main keywords from the Japanese fashion magazines and select stores catalogs describing the Summer 2010 trends in Japan.

We hope you will love this month pictures and we are certain that you will find many inspirations.

Thank you and talk to you during this month on our Blog, Twitter, Facebook or Linkedin.

Best regards,

Loic Bizel

Japan Fashion Keywords – SUMMER 2010 July magazines and catalogs

Women’s fashion keywords

Outer : monotone jacket, grey cardigan, silver lamé cardigan, asymmetrical cardigan, loose knit, khaki grey V-knit,…

Tops : oversized tops, big size top, top with vintage print, sequin top, double tank tops, black and white border tank top, navy rib tank top, big size long T-shirt, border T-shirt, boat neck T-shirt, mannish shirt, girly lace dress, maxi one-piece, nostalgic stripe one-piece, gold beige one-piece, simple combinaison, hip long tunique, drape decollete, vest with short sleeve, long gilet layered, pearl grey gilet, knit gilet,…

Bottoms : boyfriend denim, chambray relaxed pants, chinos pants, white jeggings, gold jeggings, skinny bottom, leggings, tapered jeans, washed denim, denim short pants, soft pants, mini skirt,…

Shoes : sandals, glittering shoes, flat shoes, wedge leather gladiator sandals, western boots, western moccasin boots, gold sneaker, rubber shoes, gladiator and studs clogs,…

Accessories : stole, linen stole, vivid orange stole, pink stole, studs accessories, pink necklace, layered necklace, layered long necklaces, volume necklace, stone necklace, long chain necklace, oversize wood pendant necklace, long pearl necklace, bronze necklace, bag with star studs,…

Materials : lace, linen, cotton, silk, leather, silk/chiffon,…

Colors, patterns : monotone black, pearl grey, silver grey, white, beige, bronze, gold, layered colors : natural white x ash beige x charcoal grey, silver grey x olive khaki x metallic gold, dark brown x cocoa brown x blue grey, light silver x grayish khaki x bronze, border print, small flowers, liberty print, tropical print, stars, borders, dot, stripes, geometrical, zebra, British flag, black & white pictures, printed sunglasses,…

Style : Resort style, nostalgic summer, relax casual, ethnic relax, summer pastel look, mannish style, boys mix style, shirt x jacket, girly basic style, girly top x boys denim, polo shirt with lace sleeve, simple mode, montone rock, black base, dot jumpsuit x denim vest with stars studs, riders vest x tank top with pearl neck x border skirt, camp style, boyscout style, vintage mood, contrast, simple coordinate with colorful shoes, layered, tank top x long T-shirt, stole x T-shirt, stole x one-piece, shiny, stole x necklace, double layers of natural color, kakish grey tank top x white tank top, tank top x loose knit, dolman sleeves V-neck x tank top, chic tone, rich casual

and much more on http://www.fashioninjapan.com

Men’s fashion keywords

Outer : tailored jacket, short sleeves hooded parka, reversible blouson, denim blouson,…

Tops : T-shirt with American comics’ print, Mickey tie-dye T-shirt, military T-shirt, skate T-shirt, border T-shirt, numbering T-shirt, animal T-shirt, decoration T-shirt, colorful T-shirt, whole patterned T-shirt, three quarter sleeve T-shirt, graphic T-shirt, T-shirt with photo, knit T-shirt, bowling shirt, short sleeve shirt with madras check, short sleeve Aloha shirt, summer military shirt, work shirt, stripe shirt, work shirt, dot print shirt, white button down shirt, chambray shirt, western shirt, indigo dungaree western shirt, 3/4 sleeves denim western shirt, pattern shirt, checkered flag pattern shirt, shirt with bandana print, border polo shirt, color polo shirt, one-point polo shirt, pattern polo shirt, polo shirt with emblem, seersucker hunting vest, silky dry inner,…

Bottoms : sporty short pants, vivid color short pants, tuck wide short pants, damaged denim shorts, outdoor short pants, sweat short pants, color short pants, pattern short pants, jodhpur pants, cropped monkey pants, sarrouel cropped pants, seersucker cropped sarrouel pants, wide pants, knit pants, black slacks shorts, beige/bandana print reversible shorts, patchwork/cargo reversible shorts,…

Shoes : espadrille deck shoes, boots, gladiator, yoga sandals, beach sandals, leather beach sandals, design sandals, sandals with studs, no-wet shoes (rain shoes), woven upper shoes, bicolor/tricolor deck shoes, colorful shoes, check pattern shoes, high cut sneakers, mesh sneakers, moccasins, chukka boots,…

Accessories : border canvas tote bag, foldable canvas bag, rock accessories, bracelet, ring, canvas Boston bag, messenger bag, bright colors backpacks, small waist bags,…

Materials : chambray, denim, linen,…

Colors, patterns : gingham, dots, camouflage, bandana, patchwork, neon color, pop color,…

Style : U.S. school style, American casual style, football design, edge short pants with patchwork x leggings, rock T-shirt x damaged denim, fake layers, monotone, minimal, cropped check shirt shirt x chino trousers, bowling shirt x straw hat x striped bottom, monotone tight polo shirt x checked tie, pop polo shirt with punching pattern x suspenders, urban mobility, grey chambray shirt x spiderweb motif cufflinks, check shirt x beige linen short, color accent, colorful sneakers x layered sweat pants, street casual style with football T-shirt and cut-off blouson, relaxed summer style x active sports boots, ethnic x rock style, preppy shirt x street style, outsider mood, western pants x bowling shirt, vintage remake / D.I.Y. (do it yourself) style, oversized sweat x shirt, layered shorts x no sleeve T-shirt, leggings x shorts, rolled up pants x leggings, jacquard knit pants x kilting vest x stripes shirt, mesh tank top x sweat pants, ethnic, bikers style,…

and much more on http://www.fashioninjapan.com

Dear Fashion in Japan fan,

Early Spring has arrived in the stores and in the streets (when the days are warm enough). The Spring Japanese trendsetters are back with many fresh ideas of materials, prints and styles !

You will find below this Spring “fashion keywords” from the Fashion Magazines. Of course, the best way to understand the trends is to see them ! And that is the purpose of FIJ which is gaining in popularity with over 3 millions pages viewed per month !

If you want to see the Fashion Leaders and Trendsetters in “LIVE”, we can organize you a customized Tokyo Fashion Tour www.tokyofashiontour.com Commented and guided shopping in Tokyo

Hope you enjoy ! And again Open_Your_Eyes & Imagine_The_Future with http://www.fashioninjapan.com

Talk to you next month,

Loic Bizel

Women Fashion Keywords

Outer : masculine trench coat, blouson, fur blouson, elegant thin leather blouson, animal print coat, short jacket

Tops : compact jacket, spring tweed, long tweed jacket, border jacket, red tartan check shirt, American traditional cardigan, light wool cardigan, waist buttoned cardigan, cardigan with belt, sparkle knit, shiny dolman knit, sparkle knit, tight knit, mini knit, gilet, tweed one-piece, red tunic one-piece, mini one-piece, print one-piece and blouse, lace dress

Bottoms : tight skirt, easy pants, balloon bottom, denim, sarrouel pants, silk sarrouel pants, black sarrouel, “leggi-pants”, tuck pants

Shoes : high heel shoes, high heels black pumps, cruise shoes, wedge sole, wedge soles with natural material, wedge soles with details, flat shoes, flat shoes with studs and secret sole, rhinestone mesh sandals, enamel sandals, platform sandals, nude color shoes, beige tone shoes, clear shoes, shoes with bijoux, shoes with sequin

Accessories : Brooch, stole, big choker, stone rings, flat rings, plastic rings, silver rings, ribbon shape jewelry, belt, greige small leather goods, long shoulder bag, sunglasses, fur cap

Materials : tweed, leather, metal & bijoux, lace, silver sequin, ribbon, elegant pearl

Colors, patterns : red, pop color, navy, gray, white, greige, creamy beige, gold beige x black, pink beige x navy, happy girly pink, spicy & elegant gray, sexy & mode navy, cool silver, flowers prints, border prints, leopard print

Style< : happy color tweed compact jacket, up town conservative, rock tweed with studs, red knit x blue denim/boyfriend jeans, sporty & preppy, colored spice accent, mannish silhouette, short length border top x wide pants, long border x slim bottoms, layered shirt x gilet x roll-up pants, layered turtleneck x jumper skirt x stole, layered trench coat x cardigan x tank pants, layered no color jacket x min skirt x leggings, waist mark, vintage, sexy sporty, feminine military, resort ethnic, prints, natural style, long T-shirt x “leggi-pants”, spangles for daytime wear, cute rock style with studs

and much more on www.fashioninjapan.com

Men Fashion Keywords

Outer : napoleon jacket, jean jacket, track jacket, embroidered jacket, baseball jacket, pale tone denim jacket, G-1 jacket, Beaufort jacket, swing top, M-65 field jacket, Barbour oiled jacket, mods jacket,G-9 swing top, leather outer, mountain parka, down vest, leather down vest, gray parka, nylon parka, 2-tone mountain parka, sweat parka, hooded leather blouson, leather blouson, windbreaker, short leather blouson, military zip-up blouson, nylon blouson, nylon parka, riding blouson, sheep skin blouson, relaxed suede blouson, rugged leather blouson, American classic pea coat, nylon stand collar coat

Tops : border T-shirt, buttoned neck T-shirt, color leopard T-shirt, American casual T-shirt, shirts with studs, shirts with crystals, dot prints shirts, 70’s print shirts, Oxford shirt, check shirt, denim shirt, chambray shirts, selvedge shirts, color cardigan, cardigan with colorful patterns, knit cardigan, work vest, hunting vest, hooded vest, border t-shirt, tank top, tops with sequin, high gauge knit, no-sleeve sweat

Bottoms : Cropped denim, used denim, skinny and vintage denim, decoration denim, luxury denim with studs, denim with paint, hard damage denim, used denim, ice washed denim, all-in-one denim, set up denim, cropped denim, black denim, patchwork denim, indigo denim, rigid denim, velour pants, cropped pants, sarrouel pants,  work pants, painter pants, military pants, wool slacks pants, bandana print shorts

Shoes : loafers shoes, rubber sole shoes, business formal shoes, postman shoes, lace-up shoes, skate shoes, mesh shoes, studs sneakers, colored and printed low tech sneakers, high cut volume sneakers, high cut sneakers with fringes, white sneakers, leather boots

Accessories : studs belt, stars studs belt, candy color studs belt, panama hat, baseball cap, straw hat, bandana, pearl cufflinks, bracelet, silver rings, check tie, zipped cotton canvas bag, back pack, tote bag, Boston bag

Materials : denim, velour, leather, studs

Colors, patterns : black, gray, red, dark brown, navy, green, olive, college print, stars prints, bandana prints

Style : relaxed & marine mix, double leather rider’s jacket x V-neck T-shirt, double leather rider’s jacket x check shirt, single leather rider’s jacket x stripped shirt, single leather rider’s jacket x cropped pants, color rider’s jacket x high tone color sneakers, single leather jacket x mariniere, trench coat x denim, 4 pockets coat x denim, olive green hooded jacket x denim, navy jacket x denim, surf parka x denim, check shirt x denim, black shirt x denim, navy V-neck knit x denim, black cardigan x denim, layered style, sandal x socks, 1-mile wear style, street mix, military mix, old work mix, sporty, tailored