J.Front Retailing Co., which operates the Daimaru and Matsuzakaya department stores, plans to offer a free simulation game for cellular phones as a way to attract younger shoppers to its stores.

Department stores in Japan mainly attract the over-40 crowd, with younger shoppers choosing instead to frequent clothing stores and other specialty shops.Starting from Wednesday, the social networking site operated by mixi Inc. will offer free downloads of a simulation game that lets players create and operate their own ideal department store. As the game proceeds and the store racks up more sales, the player receives 500-yen coupons that can be redeemed at the actual Daimaru Tokyo department store.

J.Front Retailing hopes that the free game will encourage shoppers in their 20s and 30s to visit its department stores.

Our Tokyo Fashion Tour clients might enjoy this new idea !

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If you have missed this program on Tokyo Fashion, you can still watch it here :

http://www.arte.tv/fr/Echappees-culturelles/metropolis/cette-semaine/NAV-Metropolis-04-07-2009/3161284,CmC=3161278.html

Enjoy !

Loic

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3. Loic Bizel Interview in New York Times 02-01-2010
4. Can Japan profit from its national ‘cool’? 19/11/2010 – Interview with Loic Bizel
5. Interview Loic Bizel in Senken Shimbun – 17/01/2011